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"MerchantCircle, the largest online network of local business owners in the nation, today shared results of its quarterly Merchant Confidence Index survey of over 8,500 small and local business owners across the U.S. The data reveals that local merchants, who have very limited time and money for marketing, are gravitating towards simple, low-cost online marketing methods such as Facebook and other social media, as well as towards tried-and-true methods such as search and email marketing. The research also demonstrates that while new marketing services such as mobile marketing and group buying are generating significant buzz in the media, local merchants have yet to tap these unproven marketing methods.
"Online marketing continues to be a challenge for most local businesses, and many merchants are working with very small budgets and almost no marketing resources," said Darren Waddell, Vice President of marketing at MerchantCircle. "The marketing methods we see gaining the most traction are therefore the ones that offer merchants simplicity, low costs and immediate results."
